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Who we are

test"I was born at...®" was created from an idea, and fostered within our family, the Lenci family. The goal of achieving a preservation of treasured memories and values, which focuses on the importance of "family", was born from an idea Grandma Angie Lenci had in 1947. Our blanket exudes softness & luxury as a symbol of purity everyone can connect with.

We are a family of professionals driven by enthusiasm, focus on details, and customer satisfaction. We will collaborate to deliver an invaluable keepsake for your new Mothers. We believe our expertise in design, functionality, and marketing will propel "I was born at...®" into THE brand new Moms and hospitals subconsciously consider the keepsake symbol of the birth of a child. 

Sherry Lenci
CEO & Founder




Mission Statement

testWe are a family that believes the bond between a newborn baby and it's Mother is critical from day one, and our passion is delivering that connection in the form of a cherished memory. We are committed to constant improvement, our clients, and the overall patient satisfaction for your Moms. Our ingenuity and "I was born at...®" trademark are our competitive edge - quality, personalization, & an inherent marketing solution are added bonuses.